They say it was the wedding of the year, and now the numbers seem to back that up. After their wedding in Italy between June 5 and 7, Dua Lipa and Callum Turner continued their trip, visiting some of the country’s most beloved destinations, from the Amalfi Coast to Basilicata and on to Rome. Meanwhile, the sightings shared by fans on social media have turned into a veritable album of candid photos, followed by millions of people around the world. Just today, according to the latest reports, the couple was spotted leaving the capital, ready to return to everyday life—or rather, to officially begin their new life as husband and wife.
Between official photos, videos, and candid content shared online, the couple’s wedding was practically everywhere on social media. This success seems poised to translate into a tangible impact on tourism as well. According to a study conducted by travel experts at SIXT and released by the marketing agency Rise at Seven, the destinations chosen by Dua Lipa and Callum Turner for their honeymoon have seen a real surge in interest, with online searches increasing by as much as 3,250%. In Italy alone, over the past week, Google searches for “Dua Lipa honeymoon” reportedly rose by 1,800%.
In particular, searches for “Amalfi Coast” have increased by 3,250% over the past week, making it one of the most sought-after destinations associated with the couple’s romantic itinerary. Dua Lipa and Callum Turner were in fact spotted at the Villa TreVille Beach Club in Positano, a destination that, during the same period, saw a 248% increase in search interest.
Later, the couple was photographed in Rome, where they visited the Trevi Fountain during an evening stroll. According to research, Google searches for “Trevi Fountain” have increased by 2,600% in Italy over the past week. Images of the moment quickly went viral on TikTok: a video of the couple in front of the monument surpassed 4.3 million views, while content related to “Dua Lipa Rome” reportedly generated up to 33.3 million posts on the platform. During their stay in Rome, the two also dined at Trattoria Da Danilo, which saw a 609% increase in Google searches over the past week.
The couple’s Italian itinerary also included Naples, another stop that drew a lot of attention from fans. The couple reportedly spent a few days exploring the city’s streets and enjoying its famous culinary specialties. Over the past week, search interest in Naples has increased by 1,600% in Italy. Dua Lipa and Callum Turner dined at Pizzeria Da Concettina ai Tre Santi, which saw a 90% increase in Google searches, and were also reportedly spotted at the official SSC Napoli store. Judging by the numbers, Dua Lipa and Callum Turner’s Italian fairy tale has not only taken social media by storm but is already influencing the travel plans of thousands of people.
[📸 Instagram: dualipa]
