Kendall Jenner has become one of the most recognizable figures in contemporary fashion. Through runway shows, street style, and public appearances, the model has cultivated a distinct aesthetic over the years—one characterized by simplicity and understated sensuality—that has transformed her off-duty wardrobe into a style reference for a new generation. It comes as no surprise, then, that she is the one embodying the Intimissimi universe today, effortlessly translating its style codes into a new digital campaign dedicated to the Ultralight with Cashmere collection for Fall 2026.
The collaboration actually stems from a story that had already begun circulating organically. Kendall Jenner wore the iconic Ultralight with Cashmere Boatneck Top during her appearance on the podcast *On Purpose with Jay Shetty*, drawing attention to the sweater and helping to quickly turn it into one of the brand’s most recognizable pieces. Since then, the piece has taken on a new life on social media, becoming a true must-have among creators and fashion insiders thanks to its lightness, versatility, and ability to transcend seasons without ever going out of style. It is precisely this pre-existing connection that makes Jenner’s selection as the face of the collection feel particularly natural. Her style—seemingly effortless yet deliberate—aligns perfectly with the core concept behind “Ultralight with Cashmere”: an essential and sophisticated wardrobe, designed to be reinterpreted in various ways and adapted to different occasions and styles.
The new campaign will unfold in four phases throughout the season and will feature Kendall wearing various silhouettes from the collection, showcasing their evolution through Intimissimi’s digital universe. The first chapter focuses on one of the most beloved styles, the long-sleeved top with a V-neck and lace trim, which has also taken TikTok by storm in recent months thanks to its versatile nature. Its ultra-lightweight, stretchy construction allows you to play with how it’s worn: in addition to the traditional version, the top can also be worn inside out, creating a different neckline and transforming a simple basic into a styling statement. This feature has fueled its popularity on social media, where the style has garnered millions of views.
For the campaign image, Jenner wears it in chocolate brown, one of the season’s most sophisticated shades, pairing it with the Denise Pretty Flowers balconette bra and silk-and-lace shorts in the same shade. Alongside brown, the collection’s color palette ranges from black to vanilla, from deep blue to burgundy, and includes new FW26 shades such as Baltic green, purple grape, woodland green, and port red. Rather than simply introducing a new brand ambassador, Intimissimi appears to be consolidating a dialogue that has already begun between the brand, Kendall Jenner, and the digital audience. The strength of the collaboration lies precisely in its continuity: a garment that went viral through a spontaneous gesture is now reinterpreted by the very woman who, almost unwittingly, helped turn it into a phenomenon. And at a time when the line between fashion, personal style, and digital culture is growing increasingly blurred, it is perhaps this very naturalness that makes Kendall the ideal figure to tell the next chapter of Ultralight with Cashmere.
[📷 Courtesy of Intimissimi]
