A new subscription service that adds even more value to the apps and experiences already used by billions of people, with plans tailored for individuals, content creators, and businesses. Meta One is the name of the new offering from the company that owns Instagram, Facebook, and WhatsApp. It’s not entirely new—in the sense that some people have already had a sneak peek at the features developed by the tech giant over the past few months—but the full-scale launch of the service is now official. The Menlo Park-based company has, in fact, outlined in recent hours the innovations that users and anyone who uses the app professionally can now access. The idea is simple: “to help creators spend more time creating and less time guessing,” while providing businesses with tools to grow—including through artificial intelligence.
As stated on Meta’s website, the core experience of the apps and Meta AI will remain free, while Meta One subscriptions will unlock more specialized features and broader use of AI. At launch, Meta One will offer over 50 features on Instagram, Facebook, WhatsApp, and Meta AI, with the goal of expanding over time to other services such as Edit and AI-powered glasses.
Meta One’s pricing plans are designed for individual products—Instagram Plus, Facebook Plus, and WhatsApp Plus—and offer exclusive features to foster greater connection and creativity on Instagram and Facebook, as well as better organization and personalization on WhatsApp. In addition, there are the Core and Premium bundle plans, which combine the features of the individual products with greater access to more computationally intensive AI features.
For creators and businesses, Meta One integrates professional tools for content creation, data tracking, and artificial intelligence directly into the apps. New features include an improved profile that highlights your website, locations, and what people are saying about you, a “Follow” button in Reels, and automatic invitations to follow your profile. There’s also more comprehensive access to Meta Business Agent to respond to customers “day and night.”
Finally, Meta explains that Edits Plus will also be introduced shortly, offering more cloud storage space to sync and access projects across different devices, as well as more comprehensive use of the Edits assistant, which will also help analyze Instagram data and find new ideas.
Prices
In short, there are lots of new features now available worldwide. Starting at just 2.49 euros per month for individual products, 6.99 euros per month for individual packages, and 16.99 euros per month for packages for creators and businesses. The plans for individual products range from Instagram Plus (€2.99 per month) to WhatsApp Plus (€2.49 per month) and Facebook Plus (€2.99 per month).
As for pricing plans for individual users and heavy AI users, there’s the Core plan for €6.99 per month, which lets you customize more Instagram Stories, use voice effects and creative tools more often, or generate more images and videos with Meta AI—including the features of the individual Instagram Plus, WhatsApp Plus, and Facebook Plus apps. Then there’s the Premium plan for €20.99 per month, which includes all the features of the Core plan, with maximum freedom to create content using Meta AI across all apps in the Meta suite.
Finally, as for the packages for businesses and creators, there’s the Essential plan, starting at €16.99 per month, which provides tools to manage your online presence and priority access to Meta Business Agent on WhatsApp to respond to customers 24 hours a day, 7 days a week. The subscription also includes a verification badge, a verified channel on the WhatsApp Business app, and protection against identity theft, provided you pass the verification process.
Then there’s the Advanced plan, starting at €54.99 per month, which includes advanced publishing features—such as scheduling Stories up to 30 days in advance—links in organic posts and Reels, exportable analytics, and more detailed audience insights. The Advanced plan allows team members to access the main account without sharing the password, connect more devices, and receive credits for business broadcasts on WhatsApp, as well as a higher number of responses from Meta Business Agents.
The last two plans are Expert, starting at €169 per month, and Max, starting at €549 per month, which offer the highest levels of access to Meta Business Agent’s features and capabilities for teams managing large-scale operations. In any case, of course, the new features will be rolled out gradually in supported countries and accounts.
[📸 IPA]
