In September, it all starts again. The holidays are now behind us, our days are once again filling up with appointments, and our daily routine is back on track. It’s a time for new beginnings, good intentions, and even a few small rituals to refresh. One of the simplest ways to recapture that feeling of truly starting fresh is self-care: taking a few minutes in front of the mirror, rediscovering your skincare routine, experimenting with makeup, or simply taking the time for a beauty ritual that makes you feel good.
And what better way to do that than by adding a few new items to your beauty case? From skincare to makeup, the beauty world is kicking off the new season with innovative formulas, multitasking products, and fresh takes on timeless classics.
And speaking of new products, those from L’Oréal Paris and the group’s American brands—such as Maybelline New York and NYX Professional Makeup—promise to be the perfect allies for getting back into a routine and, metaphorically speaking, for this new beginning.
L’Oréal Paris
The latest innovation from L’Oréal Paris, available for purchase starting in October, is True Match Hyaluron Tinted Balm, a new product that combines makeup and skincare. The formula contains 80% skincare actives and hyaluronic acid and is designed to give the skin a more radiant and healthy-looking appearance. Among its key benefits is its ability to avoid accentuating fine lines, a feature that makes it particularly appealing for mature skin. For those who are already fans of the iconic Accord Parfait line—including its foundation and serum versions—this new addition fits perfectly into the collection, completing a trio dedicated to an even, luminous, and natural-looking complexion.
A new version of another brand icon—Revitalift Filler PDRN Filler Serum—is already available for purchase. The formula combines two cutting-edge active ingredients, hyaluronic acid and PDRN+, to address volume, radiance, and wrinkles. Inspired by Korean skincare, PDRN (polydeoxyribonucleotide) is an ingredient known for its smoothing properties and its ability to help improve the skin’s appearance and quality. The formula also contains three molecular weights of hyaluronic acid, designed to act at different levels of the skin and provide an intense plumping effect. The result is an even more powerful version of the iconic Revitalift Filler, designed to give skin a fuller, smoother, and more radiant appearance.
American Brands
Straight from New York comes one of Maybelline New York’s most exciting new products: Lash Sensational Sky Tubes, the new tubular mascara. Unlike traditional mascaras, the formula coats each individual lash, creating tiny “tubes” around the lash shaft. The result is a defined, lengthened look that, when removed, washes off easily with warm water in a single swipe, minimizing the need to rub the lashes and helping to reduce lash loss. The formula is also enriched with castor oil and shea butter to leave lashes soft and comfortable.
Meanwhile, from Los Angeles, NYX Professional Makeup is keeping an eye on Gen Z beauty trends with Wonder Snatch Concealer, a multitasking concealer that reimagines contouring with a single product. Designed to correct, define, and sculpt facial features, it offers buildable coverage and a natural matte finish, adapting to different levels of intensity and various makeup needs. The ultra-lightweight texture, enriched with guarana extract and peptides, blends seamlessly into the skin, ensuring up to 24 hours of wear and hydration. A versatile product that transforms concealer from a simple tool for evening out the complexion into a true tool for defining the face.
And to round out the chapter on lips, here’s a new version of the now-iconic Smushy Lip Balm: SMUSHY SOS Hydrating Lip Mask. A true treat for your lips, enriched with hyaluronic acid and designed to provide an intense hydration boost, leaving a luminous, glossy finish. Its playful, colorful packaging makes it even more irresistible.
[📸 Instagram: lorealparis]
