Some people have been in line for days, some since 2 a.m., some for a few hours, and in fact are behind. It seems that in some cities around the world they closed the lines because there was not enough stock, or postponed the opening because of how many people showed up. It matters little, because nothing is stopping fans (and not) from lurking in front of Swatch Stores. The reason? Simple as that. Today is the release day of the Audemars Piguet collab. So for thousands of people, the motivation to arm themselves with chairs, tents and even umbrellas-because the weather was not so forgiving-was there. Not without riots in some cities.
Royal Pop has catalyzed the global attention not only of watch enthusiasts, but also of those who are not. From the first hours of the announcement of the collaboration, there have been many who have stormed the Swiss brand’s stores, aiming to position themselves in the front row for the big day. As was the case in the past for the Speedmaster made with Omega, for example. Shy lines that became full-bodied and overflowing on Friday. For the joy of having in their hands the Royal Pop, which is not a classic wristwatch but a pocket watch available in eight models. For the curiosity to discover the inspiration, namely Audemars Piguet’s Royal Oak collection, launched in 1972, and the Swatch POP watches of the 1980s.
Because of the hype that has been created. Or even for mere speculation, on the part of those who think this model might be a good investment. Since on online resale sites it seems there are some who have already put models up for sale even before they own them, already projecting the highest immediate profit. From New York to Dubai. From Bangkok to Geneva. From Barcelona to London. In the last few hours, there are many who have taken seats outside the stores, including in Milan and Rome, because the opportunity was too great. In fact, Royal Pop, to let it slip away.
[📸 Courtesy of Swatch, Snapix 📹 TikTok: marycomfortt, sneakeranna, cwucky, lynanj, shymovska, jimmyconwaythedon, jizzmonn, lowgunnyc]
